Privacy Policy
1. Introduction
Applied AI ("we," "us," or "our") provides AI-driven automation and lead generation services to B2B clients (the "Services"). This Privacy Policy explains how we collect, use, disclose, and protect personal information when:
- You interact with our website (https://appliedai-agency.com/),
- You engage with us as a prospective or existing client,
- We process data on behalf of our B2B clients (as a data processor),
- We collect data for lead generation campaigns (as a data controller for prospecting).
We prioritize transparency and compliance with global privacy laws, including the UK GDPR, California Consumer Privacy Act (CCPA/CPRA), and other applicable regulations.
2. Information We Collect
a) Information You Provide Directly
We collect contact data (name, email, phone number, company name, job title) submitted via contact forms or emails. We also collect service data (business requirements, industry, company size) shared during sales discussions, and payment data (billing address, tax ID) processed securely via third-party gateways like Stripe. We do not store full credit card numbers.
b) Information Collected Automatically
Our website collects IP address, browser type, device information, and pages visited through cookies. For B2B lead generation, we collect publicly available business contact details (names, job titles, work emails, company information) from sources like LinkedIn or company websites.
c) Information from Our Clients
When providing Services, clients may share business contact lists, CRM data, or campaign parameters. We process this data strictly as a data processor under client instructions and Data Processing Agreements.
3. How We Use Personal Information
We use data only for legitimate business purposes:
- Responding to inquiries (based on legitimate interests under GDPR and service operations under CCPA/CPRA).
- Delivering and optimizing Services (based on contractual necessity under GDPR and service operations under CCPA/CPRA).
- B2B lead generation and sales (based on legitimate interests under GDPR Article 6(1)(f) and sales/marketing under CCPA/CPRA). We only process business contact information (work emails, job titles) and do not process sensitive personal data or consumer (B2C) data.
- Compliance with legal obligations.
- Website analytics and improvement.
4. Data Sharing & Disclosures
We never sell personal data. We share information only when necessary:
- With service providers (e.g., AWS for hosting, Mailchimp for email, Stripe for payments, Google Analytics). All sign Data Processing Agreements.
- If required by law (e.g., court orders, tax authorities).
- During business transfers (e.g., mergers), with prior client notification.
- With your explicit consent (e.g., co-marketing initiatives).
No international data transfers occur outside the US/UK without GDPR-compliant safeguards (e.g., Standard Contractual Clauses for UK data).
5. Cookies & Tracking Technologies
Our website uses:
- Essential cookies for site functionality.
- Analytics cookies (Google Analytics) to understand traffic. Opt out at https://tools.google.com/dlpage/gaoptout.
- Marketing cookies (LinkedIn/Facebook pixels) for ad targeting. Opt out via your ad settings at https://www.networkadvertising.org/.
You can manage preferences via our Cookie Banner or browser settings.
6. Data Retention
We retain data only as long as necessary:
- Client data: Until contract termination plus 7 years for legal compliance.
- Lead generation data: 24 months (unless you opt out earlier).
- Website inquiry data: 3 years or until resolved.
All data is securely deleted afterward.
7. Your Rights
Under UK GDPR (for UK contacts):
- Access, correct, or delete your data.
- Restrict processing or object to marketing.
- Request data portability where applicable.
- Withdraw consent for marketing.
Under CCPA/CPRA (for California contacts):
- Know what data we collect.
- Request deletion.
- Opt out of data "sharing" for targeted advertising via our [Do Not Sell My Personal Information] link.
- Non-discrimination for exercising rights.
To exercise rights:
Email [email protected] with proof of identity (e.g., work email) and your specific request (e.g., "I request deletion of my lead generation data"). We respond within 30 days.
To opt out of marketing:
- Click "unsubscribe" in any marketing email.
- Email [email protected] with subject line "Opt Out."
- Use our [Do Not Sell My Personal Information] link (required for CCPA compliance).
8. Security
We implement industry-standard security measures:
- Encryption (TLS/SSL for data in transit; AES-256 for data at rest).
- Strict access controls and role-based permissions.
- Regular security audits and employee training.
While no system is 100% secure, we notify affected parties of breaches as required by law.
9. Children’s Privacy
Our Services are exclusively for B2B professionals. We do not knowingly collect data from individuals under 18.
10. Policy Updates
We will post updates here with a new "Last Updated" date. Material changes will be emailed to existing clients.
11. Contact Us
For privacy questions or requests:
Email: [email protected]
Mail: 30 N Gould St. STE R, Sheridan, WY 82801
We aim to resolve complaints within 30 days. You may also contact the UK Information Commissioner's Office (https://ico.org.uk/) or California Attorney General (https://oag.ca.gov/privacy).